25 research outputs found
Making connections: Partner quality, identity, and community
No full textThe study of equine companion ship and horse ownership provides an opportunity to explore the constructs of partner quality, identity projects, and consumer community.
Consumer, physician, and payer perspectives on primary care medication management services with a shared resource pharmacists network
No full text
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making
No full textProduct Placement and Brand Equity
Get PDFProduct placement is the planned insertion of a brand within a movie, a fiction, etc. It can be used with other communication tools (i.e. advertising, sales promotions, etc.) in order to disseminate brand awareness and characterize brand image, developing brand equity. In global markets, product placement is particularly useful for improving brand equity of brands with a well established brand awareness
